Charu is currently head of global employer branding & digital projects at Ferrero SA whose brands include Kinder, Nutella & Ferrero Roche.

She is leading a global review of the EVP, deploying a customisation approach to employer Branding across 20 core countries & leading a change program on candidate experience & capability.Charu has over 15 years in house experience with global roles at Vodafone ,BP & Unilever where she was responsible for designing & deploying the social media Eco system across 35 countries designing a new careers site & deploying a global ATS

Charu also led a strategic review of recruitment communication, & EVP at Primark whilst supporting the brand launch in USA. Charu has held roles in digital comms , brand & HR and enjoys seeing how the TA industry is using techniques & tools learnt from marketing

Charu is Passionate about recruitment capability, & coaching & always curious about how the role of the recruiter will evolve as the world of work does.She enjoys the occasional mojito, loves Bollywood & the theatre.